1 HSQ Group Store
Image Now developed concepts for the eircom store area in the 1HSQ building that signalled big changes in the Group outlook. Today, communications have an ever more important role to play as the paradigm shifts from the techno-economic one of the past to the sustainable service one of the future. To portray this change, an interactive customer experience in a contemporary store environment that demonstrated the importance of communications for the Information Age was the chosen concept.
The place needed to become eircom Group's Headquarters and to reflect a vision around the role of communications in the future development of Irish society and business. Concepts as to how the strategic intent of the organisation could be brought to life in the most prominent public space in 1HSQ were required. The store design plays a part in displaying the Group’s knowledge resources and real relevance to the time in which we all now live. It is an aesthetically pleasing one that encourages all staff and visitors to experience for themselves the scope and relevance of the full range of Group services from mobile to integrated networks and next generation broadband. Products and services are displayed in such a way as to encourage interactivity and discovery, enhanced by the extensive use of video, online and interactive demos.
The addition of the store creates a focal point in the reception area of this obviously well-designed building. It enhances perceptions of the Group and positions eircom as the communications provider that is as interested in customer experience as commercial performance. Staff and visitors can learn by experience and can do so in a space that is relaxing. The store can comfortably accommodate 4 or 5 separate groups of visitors and keep them all engaged.
As a result of creating this store within a reception, the attention of staff and visitors to 1HSQ is trained on the breadth and depth of the eircom Group offer, as well as the unlimited potential that it offers to customers to enhance their personal and business lives. The interactive experience affirms the Group role in the delivery of state-of-the-art networks and communications. Those working in the building and visitors have the added enjoyment of a space that enables us to imagine the role that communications play in all our lives, now and in the future.
