Dublin Bus Freedom Ticket
Image Now developed a practical tourist guide to Dublin Bus services in a concise Zcard format, providing the customer with all the essential information required to navigate both the Tours and commuter services.
A city centre zone map and index was included to represent primary tourist destinations and a route map for Dublin Bus Tours was developed in line with the new design principles. The Zcard itself also houses an electronic smartcard ticket which allows for 72 hours travel across all Dublin Bus commuter services along with Airlink and the Dublin Bus Tour, thus providing the tourist with full access to the network in one handy wallet sized piece.
