Image Now’s working relationship with TV3 over the last 10 years has helped the independent broadcaster grow from a single channel to a multi-channel force in Irish television. Working closely wth the TV3 and Virgin Media team we helped develop a versatile but individual multi-brand strategy to enable the broadcaster to reach the widest audience while remaining true to their independent beginnings.
Over the last 8 months, we have worked closely with the marketing team to develop a three channel group strategy. We built individual identities for 3 ,3e and B3 as well as a refreshed on-air package that embraces a more confident energetic expression of the brand. The design, typography, colour palette, animations now have a more dynamic range that speaks to a number of audiences and breadth of shows that are different from each other and from anything else on television.