Lulu and her team at The Irish Store have spent years building a very successful and adorned online store for authentic Irish fashions and goods. Just out of re-positioning their brand, they asked us to help them re-imagine The Irish Store identity and develop a styleguide to help update and add consistency through all customer touch-points.
The new brandmark merges the old and the new creating an identity that is both modern and timeless. We crafted a bespoke symbol to represent authenticity and quality whilst giving a nod to Ireland and Irishness. Brandmarks in the world of Irish gifting are generally something very twee and expected, we wanted to stay away from this and create a refreshing modern brand that would have appeal both at home and internationally.
A refined styleguide including: colour palette, typography and photographic art direction allowed us to replenish all collateral and create consistency in all print, packaging and online interactions.