The Irish Store

Re-imagining the Irish Store's Identity

The Irish Store
The Irish Store
The Irish Store
The Irish Store
The Irish Store

About

Lulu and her team at The Irish Store have spent years building a very successful and adorned online store for authentic Irish fashions and goods. Just out of re-positioning their brand, they asked us to help them re-imagine The Irish Store identity and develop a styleguide to help update and add consistency through all customer touch-points.

The new brandmark merges the old and the new creating an identity that is both modern and timeless. We crafted a bespoke symbol to represent authenticity and quality whilst giving a nod to Ireland and Irishness. Brandmarks in the world of Irish gifting are generally something very twee and expected, we wanted to stay away from this and create a refreshing modern brand that would have appeal both at home and internationally.

A refined styleguide including: colour palette, typography and photographic art direction allowed us to replenish all collateral and create consistency in all print, packaging and online interactions.