Largo Foods approached Image Now to help enhance the Tayto Factory experience.
From stepping back in time with displaying Tayto memorabilia to interactive technologies - the tour is a completely immersive trip through Tayto’s history. Image Now designed and collaborated on wall graphics, installations, videos, and even bespoke games for the tour.
There were three main areas we worked on:
The first being the Perspective Tunnel, where the idea behind this was to feel like you were being let in on the secret by following Mr. Tayto down into his secret lab.
The aim for the Tayto Lab was to make it immersive and fun. We designed wallpaper showing Mr.Tayto hard at work, and created and designed multiple interactive activities for visitors to play with and watch. The bespoke games on the tablets allow users to wash, cut, and season potatoes and then customise their own packaging. It’s a fun and colourful hands-on experience for all visitors in Mr. Tayto’s secret lab.
And finally the museum - it’s a world of wonder for younger guests and a nostalgic trip for the older. The museum is a room packed with memorabilia from Tayto’s history from 1954 to 2017. It’s a walkthrough of the origin of Mr. Tayto, the changes of packaging, ads and artefacts from across the decades. The area also features images of the first factory on Moore Street and a lovingly recreated Tayto van perfect for photo ops.
Brand Film, Experiential and Video