SMBC Aviation Capital is one of the world’s leading global aircraft leasing companies, with over 655 aircraft managed by nearly 160 staff from their Dublin HQ.
Image Now worked with the SMBC Aviation Capital team to bring their graduate recruitment campaign to a wider audience. The main goals were to increase the number of graduates who applied, open up applications to a wider group of academic disciplines, and also appeal more to female applicants.
We worked closely with the graduate recruitment team to explore how best to reach these goals, not just for this year but on an ongoing basis. By conducting industry research and staging interviews with the current crop of recruits we arrived at an understanding of what both the company and graduates expected from a top-class programme.
The unique aspects of the programme that set it above competitors were that only a small, select number of graduates are picked by SMBC AC each year; that while it is also the only graduate programme within the Aviation sector, graduates don’t need an aviation background to apply; and most importantly that graduates have the opportunity to get “hands on” with actual aircraft assets and are mentored within large-scale projects.
Image Now created a suite of materials that would inform and entice graduates and allow the SMBC AC team to deliver their message at student showcases, online and across social media.
Design & Creative Direction - Marcus Swan
Project Lead - Jane O’Reilly
Designer - Eilidh Brosnahan
Project Manager - Maeve Clancy
Original photography – Mat Thompson