RTÉ 2FM

360º Rebrand

RTÉ 2FM
RTÉ 2FM
RTÉ 2FM
RTÉ 2FM
RTÉ 2FM
RTÉ 2FM
RTÉ 2FM

About

Creating the sound of the nation.

Image Now met with RTÉ 2FM over 18 months to create a strategy and territory for the brand to own and live by daily. This territory had to be honest in its appeal and generate a positive change in mindset and appearance. Most importantly, this strategic piece needed to make 2FM a viable brand in the marketplace and a top competitor amongst its peers.

Following this strategic piece, we created a refreshed identity for 2FM that gave the brand greater meaning and substance in-and-outside of radio. The goal was (and continues to be) to develop 2FM as a ‘hub of nourishing information and entertainment’ and create a brand to excite all the senses, not just sound. This new brand identity represents this shift towards a modern, more nourishing entertainment channel and an invigorated radio station, including a new online experience

Creative Director: Éanna O’Shea
Digital & Web Lead: Marcus Swan
Video and Motion Lead: David Torpey
Project Lead: Jane O’Reilly
Photography: Matthew Thompson