Image Now met with RTÉ 2FM over 18 months to create a strategy and territory for the brand to own and live by daily. This territory had to be honest in its appeal and generate a positive change in mindset and appearance. Most importantly, this strategic piece needed to make 2FM a viable brand in the marketplace and a top competitor amongst its peers.
Following this strategic piece, we created a refreshed identity for 2FM that gave the brand greater meaning and substance in-and-outside of radio. The goal was (and continues to be) to develop 2FM as a ‘hub of nourishing information and entertainment’ and create a brand to excite all the senses, not just sound. This new brand identity represents this shift towards a modern, more nourishing entertainment channel and an invigorated radio station, including a new online experience
Creative Director: Éanna O’Shea
Digital & Web Lead: Marcus Swan
Video and Motion Lead: David Torpey
Project Lead: Jane O’Reilly
Photography: Matthew Thompson