Heartbeat of Home is a new dance and music spectacular from the producers and directors of Riverdance. We worked to create a series of exciting customer experiences, with a clear and consistent brand across online, digital and traditional campaigns, print and merchandise.
The results were thunderous, with over 2 million hits to the site in under 3 weeks, 170 audition videos sent in with 1.5 million votes cast by the public. Social media campaigns reached a Twitter audience of over 14 million, with celebrity tweeters included Demi Lovato & Alaistair Campbell.
Ian Sorensen, Digital Creative Director
David Torpey, Creative Director
Olivia Leahy, Account Director