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Internal Brand Transformation

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About

The Challenge
In September 2015, eircom rebranded to eir, a large employer of 6,000 direct and indirect staff. This rebrand needed to be manifested through the internal communications team in a nationwide staff communications programme. The challenge was to create a positive engagement between the new brand and employees, as well as outline the journey of change that had taken place in from P+T to Telecom Eireann, through eircom and into the future with eir.

The Solution
Image Now was engaged by the internal communications team to create a brand immersion experience through their key offices across the country - Dublin, Cork, Portlaoise, Kilkenny, Athlone, Limerick, Galway and Belfast. The process included one to one interviews, guidance on scripting, mentoring ambassadors and the design of a brand booklet, screensavers, and signage. These were all to support an immersive rebrand experience that was created to announce the intention of the rebrand to 6,000 staff countrywide over an 8 day period. This was completed by planning, scripting, shooting, animating and editing a 15-minute video and introduction sequence that was digitally projected in an immersive 15 ft high, 360-degree view, three-screen environment across locations countrywide.

The Result
In total, there was 180 nationwide pre-staff event over 8 days, resulting in 79% attendance over-indexing by 505 on regular staff events.

Services

Strategy and Insight
Internal communications engagement

Creative
Brand Video, Film and Experiential
Brand Activation