We worked with eir to create a brand immersion experience for staff as part of the largest rebrand in Ireland for over 15 years, as eircom changed to eir. The challenge was to create a positive engagement between the new brand and employees, as well as outline the journey of change that had taken place in from P+T to Telecom Eireann, through eircom and into the future with eir.
Image Now scripted, designed, shot, animated, edited and planned a 15 minute video and introduction sequence that was projected in an immersive three-screen environment in multiple locations. Over 5,000 staff were introduced to the new brand over a 10 day period and the experience was so popular that an edited version was presented at the press launch.
David Torpey, Creative Director
Ian Sorensen, Creative Director;
Marcus Swan, Senior Designer;
Cian Brennan, Designer;
Darrell Kavanagh, Brand Strategist
Olivia Leahy, Producer
Additional animation by Andrew Embury and Windmill Lane