Dublin Bus

360º Rebrand

Dublin Bus
Dublin Bus
Dublin Bus
Dublin Bus
Dublin Bus
Dublin Bus
Dublin Bus
Dublin Bus
Dublin Bus
Dublin Bus

About

Making Dublin move.

Image Now has worked with Dublin Bus since 2006, undertaking a large-scale overhaul of the companies internal values, brand, design and communications. Key to the work was retaining the value in the existing Dublin Bus name and iconography, the guiding principles of clarity, simplicity, visibility and continuity informed every aspect of the Dublin Bus identity development. These guiding principles were, in turn, applied to all subsequent communications and the many passenger information points in the Greater Dublin area.