Image Now has a long standing relationship with daa and we were delighted to partner with the team on the development of the most anticipated development in the city - Dublin Airport Central.
Dublin Airport Central will offer national and multinational companies an office environment of the highest quality, with unrivalled connectivity within and outside Ireland, and also, uniquely, the space for a business to significantly grow its operation in the same location.
The challenge was evolving Dublin Airport from a transportation hub into a commercial destination that integrates people, business, logistics, and shopping – allowing people to work and live in the most accessible spot in Ireland. We understood the internal challenges and the external perceptions. Clear communication with all stakeholders during this development was key.
An effective communications strategy was key to ensure Dublin Airport Central put a compelling case forward to attract and persuade investors and tenants to make it their place of business.
Image Now built a clear and unifying proposition that captured and expressed the unique advantages that Dublin Airport Central offers to its stakeholders;
We worked with the team to develop the brand strategy, unifying idea, brand identity and communications strategy to launch the new proposition.