AMCS is the global leader in end-to-end, integrated software solutions for the waste and recycling industry.
The AMCS executive team contacted Image Now to help align the AMCS brand with the vision of becoming "the world’s leading provider of software and technology for the waste, recycling, transportation and resource management business sectors". Image Now was appointed to align this vision with a revitalised brand strategy and visual identity.
We delivered a brand programme which included a comprehensive audit of the brand and the organisation which included a communications audit, benchmark and competitive studies and executive interviews. We designed a creative programme that would successfully reposition the business for success. A number of recent acquisitions had resulted in brand fragmentation so our initial objective was to design a suitable brand architecture system where all existing and future companies could align behind the AMCS brand. The new brand is tech led, bold and confident. Vibrant colours, a punchy tone of voice, iconography and strong imagery maximises the brand’s presence on and offline.
We are pleased to say that AMCS is now the world's largest provider of software to the waste and recycling industry. In September 2016 , AMCS announced a €45 million investment, led by Insight Venture Partners (Insight), a New York-based private equity and venture capital firm, with participation from the Ireland Strategic Investment Fund.
AMCS’ CEO, Jimmy Martin, said: “The launch of our new brand provides us with a great platform to clearly position AMCS as the world’s leading provider of software and technology for the waste, recycling, transportation and resource management business sectors.
Strategy and Insights
Consumer and Category Insight
Business and Brand Insight
Brand Strategy Framework
Portfolio and Brand Architecture
Interiors and Architecture
Film and Motion Graphics
Brand Implementation and Management
Brand Rollout, Planning and Execution
Guidelines and Graphic Assets
Employee Engagement and Training